Would you rather have more sleep or sex?
Snooze Or Lose Why can't we sleep? TODAY 'Snooze or Lose' survey results may surprise you Meghan Holohan TODAY contributor Starting today, TODAY launches its weeklong "Snooze or Lose" series with a commissioned survey exploring why Americans can't sleep. We crave more time in the bedroom, complaining that we don’t get enough. But it’s more sleep—not sex—we want. In fact, Americans feel so deprived that almost half of adults — 65 percent of women — prefer a good night’s sleep over sex, according to the TODAY "Snooze or Lose" Sleep Survey. No doubt, sleep is precious, so valued that 72 percent of adults agree it's one of the great pleasures of life. Yet we're frustrated in our quest for a good night's rest: 46 percent of adults over age 18 say they don't get enough. It's even worse for women, with 58 percent over 18 falling short of their ideal goal of just over eight hours of sleep a night. “That’s the million dollar question,” s